As he notes in graphic design before graphic designers the printer as designer and craftsman 1700 1914 thames hudson 60 to the public printing was a mysterious process even magical . Graphic designers create visual concepts using computer software or by hand to communicate ideas that inspire inform and captivate consumers they develop the overall layout and production design for applications such as advertisements brochures magazines and reports. Graphic designers often collaborate on projects with artists multimedia animators and other creative professionals so every graphic designer is a visual thinking problem solver and communicator every graphic designer is charged with the task of solving specific communication challenges and achieving specific creative outcomes. Graphic designers convey inspiring and informative ideas in advertisements brochures and other marketing communications materials some graphic designers work for specialized design firms as part of a collaborative team while others are self employed and work independently
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