Get to the point is an excellent book written by chris stoakes who has been in the city practising as a banking lawyer for 30 years he has worked for the largest city firms and has trained many trainee solicitors. How to get to the point in everything you write joanna cutrara updated on may 18 2017 writing you want your writing to have a clear message you want it to be easy to read and reach more people but your pieces arent getting a lot of engagement and your readers are confused about your main points youre having to verbally explain to people what you wrote and youre getting fewer . While two pages is subjective ogilvys point is clear never write more than is necessary on any subject in other words if you can abridge an explanation without diluting the concept behind it do it. Enter your mobile number or email address below and well send you a link to download the free kindle app then you can start reading kindle books on your smartphone tablet or computer no kindle device required. The more you apply yourself to learning the rules the easier it will be to write well good writing has more to do with good self editing than anything else take pride in your writing by learning ways to improve your self editing technique
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