Creating signature stories strategic messaging that energizes persuades and inspires by david aaker david aaker is a professor emeritus at the haas school of business university of california berkeley is the vice chairman of prophet is the creator of the aaker modeltm and has published more than 100 articles and 17 books that have sold well over 1 million copies and been translated . Creating signature stories strategic messaging that persuades energizes and inspires is available at amazon barnes noble books a million indiebound or wherever books are sold highlights. Stories are orders of magnitude which are more effective than facts at achieving attention persuading being remembered and inspiring involvement signature stories intriguing authentic and involving narratives apply the power of stories to communicate a strategic message marketing . Career blast interviews david aaker about his upcoming book creating signature stories strategic messaging that energizes persuades and inspires. Stories provide a way to break through distractions and disinterest to make an audience take notice stay engaged change perceptions be inspired and remember while agencies inherently understands the value of storytelling we all need to better understand how to sell that value to our clients and create the most effective stories possible
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